Posts Tagged ‘targeting’

Quantcast Marketer – demographics, psychographics and better targeting

Quantcast focuses on quantifying  real-time characteristics of digital media consumers to better target customers.  Quantcast is based on inference modeling, combining directly-measured traffic data from Quantified Publishers with sample-based audience reference points (over 160 billion events monthly). In short, Quantcast uses data from tagged publishers to determine who an internet user is likely to be. [...]

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Obama and Rapleaf – Join the Data Team

Rapleaf helps you better understanding your customers to provide a richer experience for those  interact with you.  Rapleaf’s Marketing Services provide the tools you need to deliver the experience your customers expect through the following (from the Rapleap website) – Online Media Report – Gain understanding of your customers’ social web usage Data Append – [...]

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