An easy way to make sure patrons remember your organization’s events is to place a link on your site that automatically adds event information to Google Calendar, iCal (Apple calendar system) or Outlook. I picked those three because they seem to be the most widely used though I’m sure there are others.
Here is an example of adding to a Femi Kuti concert to a Google Calendar (look right below Gates Open at 6PM)
- Click to see how easy it is add this event to your Google calendar (You can do this with Outlook and iCal as well)
- You can make this feature more visible by adding a familiar Google Calendar button
- You can link all of your organization’s upcoming events to a public Google calendar so they events are searchable in Google Public Events for more exposure. Just be sure to keep the feed up-to-date and accurate. (I just added a Brooklyn Bike Tour to my calendar. The event was supposed to be Saturday, June 21st form 11-3, but the information in their automatic link was inputted as June 21st 11 PM – Sunday June 22nd 3 AM. I had to manually fix it in my calendar.)
- If you don’t already have a calendar of events on your website, you can embed a customized Google calendar on your site by copying and pasting a simple snippet of code.
Automatically adding events to a calendar will help people remember your events. Spending the summer in New York, there are tons of competing events going on and it’s hard to keep up. If the organization makes it easy for me, I would be more likely to particpate.
Addition to post: Image from below comment