Here’s a clip from their newsletter –
When I use iGive’s search engine to click through to the store website, the click gives a couple cents to the organization. When I buy something from the store through a click from iGive’s website, a percentage of the profit (depending on the agreement) goes to the organization.
If I’m going to shop, might as well get the store to donate part of the profit to something I care about.
This is a great use of donation through Pay per Click advertising, social networking (you can invite your friends to give. First time shoppers get $5 to donate on their first purchase within 45 days of signing up.)
Check out iGive.com and see if it makes sense to ask your patrons to support you while they shop.