Posts Tagged ‘website’

NYPL’s disappointing new catalog search

I have to say the NYPL has disappointed me with their new website.  Their new search functionality was supposed to make it easier to find items because you only had to search in one place across all catalogues.  I have to say it has not only made searches more difficult, it has also shown inaccurate and incomplete results that were not the case with the old system.

For example, I have just been selected to be a Kiva Fellow for 6 months in Latin America, and since it’s been 10 years since I lived in Spain, I need to brush up on speaking, reading and writing in Spanish.  So I have decided to take some workshops by Gabriel Garcia Marquez and classes, read Spanish novels and on the suggestion of my last workshop teach from Spanish Black Belt, I have decided to read El Amor Tiempos de Colera by Gabriel Garcia Marquez while listening to the Audiobook to increase comprehension and listening skills.  I am also planning to attend a Spanish literature discussion workshop about the short story Viaje a la Semilla by Alejo Carpentier.

Of course, the first place I look is one of my favorite places – the New York Public Library.  Unfortunately, I had a lot of issues trying to search the library catalogue.

#NYPLFail #1

My first search was for the short story.  I searched by Keyword which gave too many results.  I then narrowed my search to Title and found the short story by Alejo Carperntier, but when I put it on hold, I didn’t see it show up in My Holds.  I refreshed the page a couple times and still didn’t see it.  Since this is the first time I put something on hold through the new interface and there have been a lot of bugs, my first thought is that it didn’t work.  I’m pretty sure I’m the only person who placed this book on hold, but it’s time sensitive since I have to read the book before the book discussion.  Did it go through or not?  I guess I’ll have to check back to see.   The worst thing is that I don’t remember this being an issue when I used the old system.  I guess fixing certain things breaks other things…

#NYPLFail #2

I then searched by Title for El Amor en Los Tiempos de Colera.  The search results looked like this:

NYPL search results for El Amor en los Tiempos de Colera

NYPL search results for El Amor en los Tiempos de Colera

What are those weird looking question mark characters?  And why does it ask say “Your entry el amor en los timepos de colera would be here — Search as Words”  What does that mean and why do I have to go to another page for the right search results?  What ever happened to anticipating what the searcher meant?

When I clicked on that link, it gave me 11 results for El Amor en los Tiempos de Colera, the last one being an edition of the Spanish language version of the book.  Even the Portuguese version came up before the version I wanted.

When I searched by Author for Gabriel Garcia Marquez, El Amor en los Tiempos de Colera
came up as the first several books many times in Spanish and other languages. I understand that I wouldn’t find the Italian version when I searched by Title, but I’m still confused as to why the multiple Spanish versions didn’t come up.

I think the new NYPL search capability needs work and a whole lot of usability testing before it’s ready for primetime.

Sorry NYPL, I had to comment on my disappointment because I expect better from you.

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Measuring Goals with Web Analytics

Besides wanting people to engage with the content on your organization’s website, you probably would like if they completed some action.

Here are some examples of goals –

  • sign up for your newsletter
  • make a donation
  • buy tickets
  • submit a volunteer form
  • join your facebook group
  • follow you on twitter
  • etc

It’s easy to track those goals with your web analytics program, whether you use Omniture, Unica, Google Analytics or any other.

All you have to do is configure goals. Each program has different set up instructions, but the idea is generally similar.

I’ll use Google Analytics for the example below.  Google allows a maximum of 4 goals per profile, but you can get around that by setting up multiple user profiles.

Goals with Google Analytics

Goals with Google Analytics

When you click Edit under the Settings column, you get a screen like this

How to set up goals in Google Analytics

How to set up goals in Google Analytics

All of you have to do is enter the Match Type (Exact, Head, or Regular Expression), Goal URL, and Goal Name.

If there a several steps to the goal process, GA also allows you to create a funnel so you can see where people drop off.  The URL can be a made-up URL that just triggers goal competion “on click” if the Goal Page is not within your domain.

For example, if you use Feedburner to manage your email subscriptions, the “Thank you for subscribing” page is on the Feedburner website, so it cannot be tracked by your web analytics program.

If you are collecting donations through your website and want to know which natural sources generate the largest donations, you can use the eCommerce set up to track donation values.

If you have a live online marketing campaign and want to track which sources generate donations, you can use campaign tracking, which comes with standard with most analytics programs.  Please see an earlier post on campaign tracking for more info.

If you need help setting up goals, feel free to ask.